Candidate behaviour describes the actions that candidates take on your careers website. This includes page views, time spent on the site, and clicking links. By tracking these behaviours, you can gain insights into how candidates interact with your website and its most engaging areas.
Google Analytics is invaluable for understanding candidate behaviour on your careers website. It provides highly detailed reports, with metrics like bounce rate and pageviews per visit, that can give you a deeper understanding of the candidate journey on your website.
Google Analytics can also measure the effectiveness of specific campaigns. For instance, you can track the number of applications, interviews, and hires generated from an advertising or marketing campaign. This data can be used to highlight your most effective channels.
Google Analytics also helps you identify potential areas for improvement on your careers website. You can find out which pages or sections have high bounce rates and low engagement, so you can make appropriate changes to improve the user experience.
Keep reading for Careersix’s guide to using web analytics to gain valuable recruitment insights into candidate behaviour and the overall user experience on your careers website.
What are Conversion Funnels?
One of the primary ways to use Google Analytics to gain recruitment insights about candidate behaviour on your careers website is through conversion funnels. Conversion funnels provide an overview of a user’s actions on your website to complete a specific goal, such as applying for a job. This helps to identify where users drop off or get stuck in the workflow, enabling you to optimise your website and increase conversions.
By tracking the user journey, you can see which pages are causing issues for candidates and make the necessary changes. This could be anything from a broken link to an unclear call to action or a lack of information on the page. The beauty of conversion funnels is that you can pinpoint which pages are causing friction and fix them quickly. The upshot is that candidates can then enjoy a seamless user experience when applying for a job on your website.
Google Analytics also allows you to set up custom funnels to track various different stages of the recruitment process. This includes tracking how many job applications are generated and which pages candidates visit before submitting their applications. Armed with this data, you can make informed decisions that will improve your website’s recruitment process and help to ensure the best candidates are applying for your openings.
What is the value of analysing site search data using Google Analytics?
Google Analytics is a powerful tool for gaining recruitment insights into the behaviour of job candidates visiting your careers website. It allows you to understand how visitors interact with your website, what pages they visit, and which keywords they search for. This data can be invaluable for helping HR professionals, talent acquisition specialists, and recruiters to make strategic decisions about the design and content of their careers website.
Analysing search data with Google Analytics allows you to gain valuable insights into job seekers’ behaviour and preferences. You can quickly identify which keywords are most popular with your job candidates and improve the content of your website accordingly. You can also use this data to determine which pages attract the most visitors, optimising them for a better user experience. Google Analytics can also provide data about how much time visitors spend on each page, which can help to identify any areas of your website that need improvement.
How can Google Analytics help me improve my recruitment processes?
Google Analytics can help you to track how visitors interact with your website, including where they’re coming from, how long they stay on the page, and which pages they view. This data can be used to understand the candidate journey better and make informed decisions about the website design, content, and user experience.
Google Analytics also provides data on difficult-to-measure metrics, such as candidate sentiment and engagement. This can help you better understand how job seekers interact with your careers website and what kind of experience they’re having, enabling you to identify any areas where you can improve the candidate experience.
What are the key metrics I should track to analyse candidate behaviour?
When it comes to understanding candidate behaviour on your careers website, there are several key metrics to consider. These include:
- Website visits – Indicate how many individuals are accessing your website.
- Page views – Give you an insight into the most popular pages on your site.
- Session duration – Tells you how long visitors stay on the site and how engaging it is.
- Bounce rate – The percentage of individuals who leave your website after viewing one page.
- Conversion rate – Measures how many visitors are taking the desired action, such as applying for a job.
By tracking these key metrics, you can better understand candidate behaviour on your careers website and optimise its performance to improve your recruitment outcomes.
Can I track the effectiveness of my job listings using Google Analytics?
The answer is yes! You can use Google Analytics to monitor your job listings and gain recruitment insight into the candidate experience. Web analytics tools like Google Analytics allow you to measure, understand and improve online performance. By utilising data collected from your careers website, you can learn more about the behaviour of visitors, which ultimately allows you to improve the user experience and optimise your job page performance.
How can I use Google Analytics to identify my career website’s traffic sources?
Google Analytics is an excellent tool for understanding your career website’s traffic sources. By setting up appropriate tags and tracking codes, you can gain valuable insights into the behaviour of your website visitors.
It provides detailed metrics on how visitors find their way to your website, including the channels they use (such as organic search, referral or social media) and which sources typically drive the most traffic. You can also track individual visits to your website, including the pages they view and how long they spend on each page.
This information can be priceless for understanding where your candidates are coming from and their behaviour once they reach your website. It can help you identify the sources that drive the most traffic, identify potential areas for improvement, and plan campaigns that are likely to engage prospective candidates.
Is it possible to personalise the candidate experience using data from Google Analytics?
Yes, it is possible to personalise the candidate experience using data from Google Analytics.
Google Analytics can provide insights into candidate behaviour, including the types of jobs they’re searching for, how long they’re spending on each page, and which web pages they’re visiting the most. This information can be used to tailor the candidate experience on your careers website to be more relevant to their specific needs. This can help improve conversion rates and ensure candidates get a better overall experience when visiting your site.
Improve candidate experience with an optimised careers website from Careersix
Google Analytics is an invaluable tool for HR professionals, talent acquisition experts and recruiters looking to improve their careers website and provide a better overall experience for candidates. It offers valuable insights into candidate behaviour that can be used to create a more personalised and tailored experience. By utilising the data from Google Analytics, you can optimise your organisation’s careers website to achieve the best results.
Schedule a call today to discuss your career site optimisation with our experts.