In today’s increasingly competitive recruitment landscape, geotargeting and localised marketing strategies can be invaluable tools for recruiters, talent acquisition professionals, HR managers and hiring managers. Geotargeting enables recruiters to refine their candidate engagement strategies by targeting qualified candidates in the right geographic location for a role.
Geotargeting can be used to hone in on qualified candidates who live and work in the exact geographic location as the role being filled. Geotargeting makes it possible to source talent locally, as recruiters can target specific geographic areas, and reach people looking for job opportunities in their immediate vicinity using localised marketing.
Here at Careersix, we’re proven experts in the fields of geotargeting and localised marketing and can help your recruitment efforts to flourish using these tried and trusted techniques. Keep reading to find out more about how geotargeting is used in recruitment, how localised marketing can benefit candidate engagement, and why you should partner with Careersix.
How is geotargeting used in recruitment?
Geotargeting is a powerful tool for recruiters and hiring professionals. It allows you to target job postings and recruitment campaigns to specific geographical locations, enabling you to reach highly relevant and interested applicants while ensuring campaigns remain cost-effective. Geotargeting lets you identify the areas in which candidates are most likely to be curious and apply for your job postings, so you can maximise your ROI.
Geotargeting can also be used to tailor the content of recruitment campaigns to specific audiences. For instance, let’s say you wanted to target a job posting towards London-based applicants, including specific details about the role and the particular benefits available in the area. By doing this, you could ensure that the campaign resonates with the relevant candidates and encourages them to apply for the position.
Geotargeting is also a valuable tool for identifying local talent pools. By understanding where talented and relevant applicants are located, you can adjust your recruitment strategies accordingly to focus solely on areas where you’re most likely to find the best candidates for your roles or particular industry. This, in turn, helps to reduce the costs associated with travel or relocation, and makes it easier to close positions quickly.
Geotargeting can also be used to attract a more diverse blend of candidates, particularly in areas with a higher concentration of diverse backgrounds. By focusing your recruitment marketing efforts on some local regions, you can ensure that your recruitment campaigns reach a more comprehensive array of candidates, including those who may not have otherwise been exposed to your company or specific line of work.
How can localised marketing benefit candidate engagement?
Location-based targeting and regional targeting are especially beneficial techniques for organisations with a presence in multiple locations or those looking to expand into new territories. Using geotargeting, you can better identify and reach candidates in a particular area who are most likely interested in your job opportunities and ensure they receive the right messages.
With that in mind, localised marketing allows you to personalise your outreach and tailor your messaging to the cultural and regional characteristics of the candidates you’re targeting. By understanding the local context, your organisation can create more targeted messages that are better aligned with the interests and preferences of potential candidates in a particular area.
How can recruiters collect and analyse data for geotargeting strategies?
Using geotargeting and localised marketing strategies empowers you to identify candidates from specific regions, enabling you to craft tailored engagement campaigns. By collecting and analysing location-specific preferences, job search history, and online behaviour, you can create a targeted approach to your candidate engagement.
With data points collected from multiple sources, you can build an accurate picture of the candidates you’re targeting. This enables you to craft compelling messages and tailor job postings to meet the needs of potential candidates. This data can also be used to identify trends in recruitment activities within specific regions.
Are there specific platforms for targeting candidates in niche industries?
Yes! To maximise your candidate engagement, you should consider geotargeting and localised marketing strategies focusing on specific platforms for niche industries. For example, if you’re recruiting for engineering positions, you may want to focus on job boards that specialise in engineering roles in the UK. This will help you to gain the attention of suitable candidates and foster better engagement with them from the get-go.
You could also consider utilising localised marketing activities through social media channels. This includes creating content tailored to a specific region or area, such as job postings and promotional posts on Twitter, LinkedIn, and Facebook. This allows you to target your content to a particular demographic of candidates in that region or area.
Careersix can supercharge your candidate engagement
Overall, geotargeting and localised marketing strategies are essential for effective candidate engagement in the recruitment process. By leveraging specific platforms for niche industries and engaging your target audience through content that’s tailored to their location, you can ensure that your message reaches the right people and foster better engagement with prospective clients.
Schedule a call today to find out how we can supercharge your candidate engagement and wider recruitment efforts using geotargeting and localised marketing.